Your company stakeholders are asking for a roadmap review, and as the head of product, it’s your responsibility to provide an updated roadmap – with detailed explanations and reasoning for each item. As the discipline of product management evolves, so has the process for roadmap planning. It’s far more than just the simple selection of features and enhancements. It demands a nuanced balancing act weighing the competing interests of company value, customers needs and resource limitations.

While a meticulously crafted roadmap can propel a product ahead of the curve, delight users, and bolster revenue, a weak one risks app obsolescence, even financial chaos.

Leveraging a proven framework for roadmap planning isn’t’ just advisable, it’s imperative. But is the simple RICE (Reach/Impact/Confidence/Effort) method enough? While most companies are using some variation of it, it often is lacking when it comes to consensus building as far as appetite for risk and transformation.

A few months back I was listening to Lenny’s Podcast, with an interview with Anuj Rathi, the CPO of Jupiter Money and product visionary. He did a full hour on various frameworks, yet this one called the “4 BB’s” really stood out.  I google’d it and found basically nothing on the web, so I felt inspired to share the framework and provide this attached infographic.  Enjoy!

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