For any product, marketing or growth professionals that say they truly care about their retention rates, I want to share a few quick tips.

1. The average app loses over 71% of their customers by D1 (one day after D0 install), and 77% are gone by D3 (Day 3). What this means is you shouldn’t settle for this, but embrace this metric, baseline it and execute a plan to change it.

2. Get very familiar with Behavior Cohorts, because by leveraging this technique you’re going to start figuring out the specific user behaviors and activation events will increase product traction, getting customers past D1.

3. Bending the retention curve happens from activation, not notification spam. As a CRM professional who has executed countless email and push notification campaigns, I urge readers to try bending their retention curve from early activation events and less from notification spam.

For more insights about retention rates and how to influence retention curves, have a look at this post by Andrew Chen.